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VIEWS INTEL

Live Strategic Network

Network Rating LIVE

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Total Google Reviews LIVE

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Competitor Market Overlap LIVE

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ARCHI vs. COSMO: Threat Proximity Matrix

X: distance (km) · Y: rating advantage · size: reviews

What this chart shows: Every ARCHI branch that has both live Google Maps data and a completed competitor scan. The horizontal axis is the straight-line (Haversine) distance to the nearest competitor, computed from real coordinates — closer to the left edge means a nearer competitor. The vertical axis is the rating difference (ARCHI minus competitor); above zero means ARCHI is rated higher. Bubble area is proportional to ARCHI review volume. Branches in the shaded Overlap Zone have a competitor within the configured threshold and are rated equal or lower.

Enterprise AI Directives PROTOTYPE

COSMO Defense Strategy

COSMO is dominating the "Trendy Atmosphere" keyword in Qurtubah and Bay Front.

Directive: Shift marketing focus in these branches to highlight Archi's superior Coffee Quality (V60) to capture the purist demographic.

Structural Vulnerability

Across all 9 branches, "Parking Availability" accounts for 42% of sub-4-star reviews.
Directive: Implement Valet operations at Al Mathar Ash Shamali & Al Hizam Al Thahabi immediately.

Relative Traffic Intensity by Branch LIVE

Read this correctly: Google Popular Times is relative to each location's own busiest hour. A bright cell at a small branch and a bright cell at a large one represent very different numbers of people. Compare along a row to read one branch's daily rhythm; do not compare down a column to rank branches, and do not read these values as visitor counts.

Branch Name

City

Rating LIVE

4.0

Reviews LIVE

0

Hours LIVE

24 Hours

ARCHI vs. Competitor Head-to-Head PROTOTYPE SCORES

Cosmo is 0.0km away.

What this chart shows: A head-to-head comparison between this ARCHI branch (teal) and its nearest COSMO competitor (pink) across five dimensions extracted from customer reviews — Coffee Quality, Parking Ease, Vibe/Atmosphere, Value for Money, and Staff Service. Each axis is scored 0–5. Wherever the pink area extends beyond the teal, COSMO is winning that dimension in this neighborhood and it should be treated as a competitive gap.

Local Sentiment Extraction (NLP) PROTOTYPE

Top Pain Point

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Top Praise

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Hero Product

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What this chart shows: The volume of customer reviews classified by NLP into positive (green), neutral (gray), and negative (red) sentiment for this branch. The height of the red bar is the number of reviews containing pain points — the raw material behind the "Top Pain Point" card on the left.

Review Word Cloud PROTOTYPE

What this shows: The most frequent keywords extracted from this branch's reviews. Size reflects how often a word is mentioned; color reflects the sentiment it appears in — green for positive contexts, red for negative, gray for neutral. Large red words are the fastest way to spot what customers complain about here.

AI Actionable Recommendations PROTOTYPE

Relative Traffic Intensity LIVE

Recent Google Reviews LIVE

Raw reviews as published on Google, normalized and stored. No sentiment, keyword or anomaly analysis is applied to them in this phase — that pipeline is the next step.

Review Anomalies & AI Response Desk
Action Required

Settings

Configuration for the AI Response Desk. Values are kept in memory only — they reset when the page reloads and are never written into this file.

Required for the Re-generate button in the Review Anomalies desk. Do not share this file or your screen with the key filled in.